Virtual Showroom
Virtual Showroom is a B2B/B2C platform for the design, construction and building industries. It allows designers, developers and end-users to experience and customise every aspect of a design in VR before it is built. Interactive roomscale VR provides the user with tools to change fittings, finishes and furniture in real time and at different times of day. Mobile VR users on platforms like Oculus Go, GearVR and Android headsets can view and interact with high-quality renders of the environments.
VIRTUAL SHOWROOM: TESTLAB VR
TestLabVR is a tool based on the Virtual Showroom platform. It enabled the Communications team at adidas Global to quickly test and iterate different visual elements in a realistic virtual store. Different media is easily swapped while in VR and provides immediate feedback to the user about which combinations of live videos, projections and static graphic elements provide the best visual impact in-store.
VIRTUAL SHOWROOM: adidas Paris Flagship Store
ZERO ONE worked closely with adidas designers to visualise the interior and exterior streetscape for their Paris Champs-Élysées flagship store in full roomscale VR. This store defined the design rollout for all of adidas stores globally. A collaborative design process allowed adidas to understand exactly how design decisions would affect the end-user. The lead designer stated, ‘This is the first time I have ever understood how a store will feel before it has been built’ reinforcing the benefits VR can provide beyond a simple visual experience. VR enabled design issues to be quickly identified and resolved in a way that would not work in a non-VR design pipeline, saving adidas significant costs at the building stage.
