VIRTUAL SHOWROOM: adidas Paris Flagship Store

VIRTUAL SHOWROOM: adidas PARIS FLAGSHIP STORE

ZERO ONE worked closely with adidas designers to visualise the interior and exterior streetscape for their Paris Champs-Élysées flagship store in full roomscale VR. This store defined the design rollout for all of adidas stores globally. A collaborative design process allowed adidas to understand exactly how design decisions would affect the end-user. The lead designer stated, “This is the first time I have ever understood how a store will feel before it has been built” reinforcing the benefits VR can provide beyond a simple visual experience. VR enabled design issues to be quickly identified and resolved in a way that would not work in a non-VR design pipeline, saving adidas significant costs at the building stage.